Email Marketing: Getting Opt-Outs Actually Makes Money

Written by Frederick Lam. Posted in Internet Marketing Traffic, Network and Internet Marketing Retailing

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having opt outs of your email marketing campaigns is not a bad thing

Published on March 23, 2013 with 2 Comments

By the time you get to this article, you should be pretty well-versed in the ways of email marketing.  At least, you should already have in mind a game plan as to what you desire to write about, and promote, in your email marketing campaigns.  

Your next step is in figuring out how opt-ins work, and how you intend to drive traffic to your capture pages to build opt-ins.  That is, by no doubt, the primary purpose in building a list.  However, today we are focusing on opt-outs.

Say what…..opt-outs?  Who wants people to opt-out of their lists?

Let’s start off with a question for you: which would you rather have?

An internet marketer with a massive list of 10,000 people, but only 100 ever actually open their emails since they’ve opted in?  Or, an internet marketer with a list of 200 subscribers with 75 people who actually read the emails?

For me, I take the latter.  Look, email marketing is not a popularity contest.  Nobody cares how many subscribers that you have (it’s just a shallow bragging right) if you don’t have any responsiveness to those subscribers.  It’s just like having 10,000 people like your business page on Facebook, but your Edgerank is actually minimal at best.  It’s completely useless!

Your goal should be to have a list of people that is not only as large as possible, but actually OPEN the interactions that you send to them.  That is the only chance you have to expose your information.  Otherwise, you are just wasting your time.

So what does this have to do with opt-outs?  Simply put, it’s about keeping it real for your subscribers.  In my email marketing list, I make it very clear in my first email.  If you are not looking for help in your business, or you don’t want to read what I have to say, then do us both a favor and opt-out.  

Some new email marketers freak out when people opt-out of their lists, and get very upset about it.  But there’s nothing to worry about really.  It’s actually a good thing, because it means that those people are cleaning your list for you. 

Is this foolproof?  No, absolutely not.  But it acts like a self-cleaner of my email marketing list.  I actually have a few emails in the email campaign that offers the opportunity for people to opt out, in addition to the standard opt-out shpiel that every autoresponder puts at the bottom of every email.  

I am only interested in helping those that want to be helped, and you should be too.  Nobody wants to work for free, especially if you are working for someone who doesn’t even want what you have.  

Now, as part of your due diligence of email marketing research, you should have an autoresponder software that tells you when people opt-out.  You still need to track opt-outs, because you want to know if people are opting out because they are helping you clean your list, or if your content is a problem.  

If they are opting out in your purposely written requests for them to, then that’s a good sign that they are a positive opt-out.  If they are opting out all throughout your campaigns, then it’s time to delve in to your emails and find out why people are opting out earlier than expected.  

Questions to evaluate are: Are you being too pitchy in your email marketing?  Are people getting your value?  Are you making good on the promise that you made when they first opted in?  

For more on specifics of email marketing, or if you want me to look at your emails, send me a message or contact me for help.

To your success,

Internet Marketing Presence - Fred Lam Marketing

Frederick Lam
Phone: 510-999-6735
Work with Fred:

About Frederick Lam

Mastery of entrepreneurship is a lifetime skill. What I've done is create this blog to notate my journey to becoming a successful serial entrepreneur. I will lay down my path in detail on the things that I do or have done that have been successful, and my hope is that this information and advice will be able to help you achieve your goals to increase your own business or branding, and thus increase your revenues and profits. If I can teach you one new thing consistently, and you have been helped by something I've said or spoken about, then my work is complete. Now, if you want me to show you step-by-step and work with you personally in doing the things I have done to be a success, then let's get together and chat. You can contact me anytime! I love to pay it forward!

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There are currently 2 Comments on Email Marketing: Getting Opt-Outs Actually Makes Money. Perhaps you would like to add one of your own?

  1. Hi Andrew,

    Thanks so much for the kind words. I will continue to try to put up good content to help fellow peers.
    Take care.

    Frederick Lam

  2. This is a great article Frederick. Very insightful points for all to consider. Keep up the good work..

    Andrew Spence

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